Individual Services
A dedicated personal concierge for Africa’s most discerning individuals — every arrangement researched, booked and quietly perfected around your life.
I AM LUXURY offers an array of services
to suit your needs.
We offer a variety of services tailored towards making the most of your time. From the everyday to the extraordinary, your personal concierge anticipates what matters, handles the detail, and hands your hours back to you — with total discretion, anywhere in South Africa and beyond.
Travel & Arrangements
We handle everything from researching and booking transport & accommodation to coordinating vacation itineraries — private jets, bespoke safaris and seamless getaways, from the first mile to the last.
Real Estate
We function as your personal steward to ensure the continual smooth operation of your properties, covering everything from managing staff & supplies to tenant liaison — so your homes run flawlessly whether you are in residence or away.
Personal Shopping
Our services cater to all shopping experiences — from as simple as groceries to sourcing coveted fashion and unique gifts for that special person or family. If it can be found, we will find it.
“There is no request too small or too large. Every arrangement is shaped entirely around you.”
Protecting your time · Preserving your presence
Event Planning & Coordination
Planning events well takes time and effort. Let us help you save time by planning and running your events flawlessly — from intimate celebrations to milestone occasions, so you arrive only as a guest.
Discreet Services
These services are strictly confidential between individuals and involved parties, based entirely on the client’s request. Handled with the utmost sense of subtlety and professionalism — some arrangements are never spoken of again.
Security Services
We can provide private security services curated to our client’s needs — discreet, professional close protection and peace of mind, wherever life takes you across South Africa.
VIP Transport Services
We can provide a variety of VIP transport options for our clients, including private jets, armoured vehicles and VIP experiences for major events — arrival, movement and departure, handled to the second.
Not an app.
Not a call centre.
A single, dedicated human concierge who lives in your context — anticipating, solving and delivering before challenges ever reach you.
One point of contact
Your concierge knows your preferences, your family and your rhythm — no queues, no scripts, no repeating yourself.
Total discretion
Every request is handled confidentially, with the sensitivity that an extraordinary life requires.
Shaped around you
Nothing here is fixed — every service and arrangement is tailored entirely to you and the life you lead.
Frequently asked questions
What is a personal concierge service?
A personal concierge is a dedicated individual who manages the tasks, logistics and arrangements of your life — travel, property, shopping, events, security and the unexpected — so you can focus on what matters most. At I AM LUXURY, you work with one trusted concierge rather than an app or call centre.
Where in South Africa do you operate?
We serve discerning individuals and families throughout South Africa, including Johannesburg, Cape Town, Durban and Sandton, as well as international guests visiting the country. Our networks extend across the region to arrange travel, security and bespoke experiences wherever you need them.
Is there a request too big or too small?
No. There is no request too small or too large. From collecting a prescription to chartering a private jet or coordinating a family relocation, every request is approached with the same discretion, care and attention to detail.
How do I get started with I AM LUXURY?
Simply submit a request through our contact page or call us directly. We will discuss your requirements, agree the details, and your dedicated concierge will begin arranging everything to your exact specifications.
We would love to work with you.
To find out more about how I AM LUXURY can assist you, contact us today. Looking for support for your business? Explore our corporate services or tiered packages.